January 16, 2007 - San Francisco, CA

Apex Day, 1/16/2007

With more than 1,000 attendees, including several hundred developers, Apex Day was an amazing event that brought together the Bay Area DFC community. We launched the Apex Code Developer Preview Program, allowing attendees and select other DFC members to get started exploring this powerful new language, and had our best Apex Code experts on hand delivering in-depth technical sessions and one-to-one guidance on developing on the Force.com Platform. And we also gave away a few hundred DFC t-shirts and hardcopy versions of our book, Creating On-Demand Applications.

Sessions

DFC Members who missed the event can log in and watch the videos of the presentations and demos. Not a member? It's easy and free to join.

  • Developing on the Force.com Platform Image:Key_icon.gif This session provides an overview of the core platform features and related Winter '07 enhancements, as well as reviews key areas, including Native Apps, the Web Services API and S-controls.
  • Introducing Apex Code
    • Part I: Developer Preview Image:Key_icon.gif Adam Gross provides an overview of Apex Code and the Developer Preview program, covering key aspects and features of this new programming language, including multi-tenancy of your code, the fine-grained event model, transaction control, native web services production, and the AppExchange directory.
    • Part II: Apex Code Demo Image:Key_icon.gif This demo of Apex Code extends and reinforces the concepts introduced in Part I.
  • Creating Next Generation Mashups Image:Key_icon.gif The latest techniques for mashing up services using Custom S-controls are presented in this session. Watch as a Yahoo Maps mashup is extended to leverage the Force.com AJAX Toolkit 8.0, then a brand new web service is created using Apex code and extended to the Yahoo Maps mashup.


Apex Day Photo Gallery

Standing room only  in the Keynote room Salesforce.com CEO Marc Benioff delivers the Apex Day Keynote


Bloggers and notetakers keep busy during the announcements Executive VP of Technology Parker Harris announces the Eclipse for Apex Plug-in


Developer partners busy demonstrating their AppExchnage Apps in the Expo area After the Keynote, developers queued up in the DFC Lab to get their DE accounts enabled for the Apex Code Preview.


Hundreds of developers registered for the Apex Code Developer Preview Program Developers started putting Apex through its paces almost immediately


A developer works her way through the Apex Code Preview Lab Salesforce.com PM Jim Yu helps answer a developer's question


Developers chat and share their initial impressions of the new technology Developer Marketing VP Adam gross delivers the first technical session


Session rooms were completely full A classroom-style setup allowed developers to listen and code along in the audience


Salesforce PM Eric Bezar speaks about Apex In the Partners Track sessions, Rob Lamb presented to an audience of current and prospective developer partners